STM TV Webinar: AI In Digital Assets Marketing and PR

Joined by Rob Gonda from Amsterdam Group, Prev. McDonald's

November 07, 2024

Join us for a session with serial entrepreneur and intrapreneur Rob Gonda on how to use AI in marketing and PR for your digital assets.

We'll be exploring:

  • How issuers can leverage AI to identify and reach potential investors

  • How AI is affecting marketing and PR strategies via automated content creation and in-depth audience research

  • Navigating AI challenges and more

Rob will be sharing insights from his endeavors and previous experiences, including his work with Amsterdam Group and being the first Chief Digital and Data Officer at McDonald's.

About Rob Gonda

Rob Gonda
Amsterdam Group Public Relations, Prev. Chief Digital and Data Officer at McDonald’s

Rob is a sought-after business and technology leader and the CEO of DVX , driving exponential value creation through data-driven solutions. Rob is a serial-entrepreneur and intrapreneur with multiple exits, has led three large digital transformations at privately held, PE-backed, and public fortune companies; among others at McDonald’s, where he was chief digital and data officer and during his leadership the company tripled their market cap.