đź“° Navigating PR Between TradFi and Web3 Media

Introducing Amsterdam Group

October 01, 2024

Public Relations (PR) is a tough area to navigate, from connecting with the right journalists, to pitching the right story, to putting out PR nightmares effectively. Enter Amsterdam Group Public Relations, a company STM has partnered with and you may consider doing so as well!

Led by Sam Amsterdam, AGPR has a specialty in the digital assets space and understand’s this industry’s unique needs. Work with Sam and his team to get your story in top publications, establish a global presence for your brand, take over your social media, and create a bespoke campaign!

Founded in 2006, Amsterdam Group Public Relations Inc. was established to strike a delicate balance between contemporary world-wide-web branding and cutting-edge, next generation social media engagement with the established and highly accredited practice of media relations and traditional thought leadership promotion. We secure bold positioning around the world, crafting an indelible imprint with prominent audiences for our clientele.

Amsterdam Group Website

About Sam Amsterdam

Samuel Amsterdam
Founder & Managing Partner

Samuel Amsterdam is an advanced advocacy and strategic media engagement professional with corporate and political council experience in London, Brussels, Washington, D.C., and Toronto. He worked previously in the private sector in public relations and corporate and media relations.

Upcoming Webinar

Join us next week as we dive into the world of public relations with AGPR Founder and CEO, Sam Amsterdam. Get an overview on what Sam and his team have to offer and get answers to questions such as: What’s needed to get the right eye balls on your web3 project? What are best practices?

Have your own questions? Sam will be taking some live questions towards the end of the session so come prepared to learn from one of the leaders in web3 PR!

AGPR’s Services

Amsterdam Group specializes in leveraging for corporate and government clients cutting-edge world-wide-web branding, social media engagement and traditional thought leadership promotion.

MEDIA RELATIONS

Amsterdam Group Public Relations Inc. boasts an unprecedented global media relations practice. Whereas most public relations firms prioritize new business over existing clients, Amsterdam Group places a value on catering to current clients. Recognizing that news and feature stories boast a larger readership and carry far more credibility than traditional advertisements, Amsterdam Group develops new angles on stories to promote our clientele, and pitches and places these stories in elite traditional and online media outlets worldwide. Our media relations practice enforces brand identity and credibility through local, regional, national and international media coverage.

ADVOCACY & REPUTATION MANAGEMENT

Amsterdam Group Public Relations Inc. offers a top-level reputation management practice, helping clients to mold and safeguard brand identity both offline and in the virtual realm through leveraging traditional and new media channels. Specializing particularly in online reputation management, Amsterdam Group assists corporate and government clients in sidelining inaccurate search results on the world-wide-web and positioning them appropriately relative to the attributes of their brand.

SOCIAL MEDIA ENGAGEMENT

Amsterdam Group Public Relations Inc. develops and maintains global social media channels for our clients to forge and enhance brand identity, while leveraging existing contacts worldwide and building new relationships with reporters, editors, think tank fellows, and policy makers. Amsterdam Group has also spoken prominently in international media on the value of social media engagement and citizen journalism, guaranteeing at the same time that our clients continuously have the world-wide-web in focus while their voices resonate in established media outlets, such as the New York Times, Financial Times, Wall Street Journal, Sky News, the BBC, and the Economist.

WEBSITE DESIGN AND INNOVATION

Amsterdam Group Public Relations Inc. not only maintains and develops existing social media channels for government and corporate clients cross-sector, but also innovates and builds tools to advance their brand identity, including but not limited to websites, next-generation mobile applications, crowdsourcing initiatives, cross-platform campaigns, and other online instruments focused on image enhancement.

AGPR’s Clients are Consistently Featured on Top Publications!